Save the 20×24

20×24 Studio Berlin is a renewed initiative to celebrate and save large format instant film. The 20×24 Polaroid Land Camera was developed by Edwin Land in the 1970s to promote the release of the 8×10 Polaroid Polacolour film through the larger and more dramatic spectacle of large format photography. Many artists including Andy Warhol and Nobuyoshi Araki appreciated this format and were celebrated for their 20×24 Polaroids, however, only six Polaroid Land Cameras were ever produced and only two are still operational. The current components for the developer chemistry are a finite resource, meaning these unique analog cameras may no longer be operational by 2022. Polaroid Land Camera #5 will be installed at Photo London and several artists and photographers, both emerging and established, will create a unique Polaroid artwork in front of visitors to raise awareness and support for this legendary medium.