Heillandi is a gallery dedicated to photography only and it is based in Lugano, surrounded by the growing multicultural buzz of the Italian speaking canton's economic capital. By offering an annual selection of authors from all around the globe, positioned in different steps of their artistic career, the gallery wants to stress the principle of contemporary in photography. A contemporary that consolidates in the immediacy of photographic language as an aesthetic and documentary expression based on talent and its purity. It avoids provocative models and ultra-punctilious planning, that necessarily lead to a limitation of poetics, hence turning into a para-photographic language. Heillandi outshines for the quality of its selection, offered to those who want to approach photographic collections or to enhance it through a personal characterization, complementary to the search for great masters.