Established in 1983 by multi-genre professional musician-turned-art dealer Martin Rogge, Flatland is an Amsterdam-based gallery operating on an international scale. The gallery has been based since 2012 in the heart of art-rich Amsterdam—near the photography museum Foam, the Stedelijk Museum, and the Rijksmuseum—and is best known for representing innovative and international photographers. From this foundation, the gallery has expanded to a broader roster of contemporary artists using more varied media. Since 2015 the gallery is co-directed by Fiona van Schendel. In April 2020 Fiona has become co-owner of the gallery.
The gallery participates in different art fairs such as Art Rotterdam, Paris Photo, Art Brussels, Code Art Fair, Vienna Contemporary and participates in festivals such as Unseen photo fair, Amsterdam and Amsterdam Art Weekend.