.A true connoisseur recognises a work of art by its intrinsic, timeless quality. Value is not determined
by price or pretensions, but by a singular quality that connects the artist to those enjoying their work.
This conviction forms the foundation of Project 2.0 / Gallery: a gallery of modern art in The Hague
that is ambitious rather than pretentious, not afraid to stray from the beaten track now and then.
We have proven, time and time again, that there is no dichotomy between quality and accessibility in
art. Over the past ten years, groups of artists and art lovers have attached themselves to Project 2.0 /
Gallery. Together with us, they have discovered new experiences in art appreciation.