Our space was founded in 2008 with the sole intent to promote and divulge photography and all its aspects especially in Italy. It was and still is, the only gallery in the city of Genoa working exclusively with photography. The name comes from the Native American cultures tradition and it is a rite of passage, a cry for a vision. A journey into the wilderness seeking personal and spiritual guidance, an inner revelation - a vision - which grants profound meaning and direction to life. To carry this quest, the same sense of vision, towards a place where different journeys into photography can be seen and enjoyed by all. 4Rosso is on the other hand an tribute to the city of Genova and its system of numbering business and shops in red compared to private houses or apartment buildings. Exhibitions, artist talks, as well as working closely with National Museums and Institutions.