Leica Camera is an internationally operating, premium-segment manufacturer of cameras and sport optics products. The legendary status of the Leica brand is founded on a long tradition of excellence in the construction of lenses. And today, in combination with innovative technologies, Leica products continue to guarantee better pictures in all situations in the worlds of visualisation and perception. Concurrently, Leica has been deeply involved in the culture of photography since the company’s inception and is still something that it heavily involves itself in today. For Leica, photography has always been at the forefront of its thoughts and actions; Leica is photography.